Sony CEO Howard Stringer has said that the company needs to cut fixed costs in order to cope with a downturn in demand, after the company recently cut its annual operating profit forecast by over 50 percent. However, Stringer was adamant that he was sticking to the company's targets for the financial year ending March 2011, including a return on equity of 10 percent and a doubling of revenues in emerging markets such as Brazil, ...






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